Digital Marketing
Overview
Digital Marketing, is self-promotion of your brand, services and/or products using digital media as the platform. The benefits of digital marketing compared to traditional methods is that it is instantaneous, has global reach and it can be tracked. Using specific techniques and methods there is a mass of valuable information that can be captured and then analysed. This will then show which campaigns are working – and more importantly not working – all in real time.
Why is digital marketing so important?
Digital media is now accepted as the way in which consumers can obtain information anytime, anyplace, anywhere. In the past people were only subjected to the information you wanted them to be exposed to, whether that was specific news or a particular offer. With the popularity of digital media rising at a dramatic rate, it’s now an integral source of social interaction, shopping, entertainment and news.
For businesses this means that the information consumers are exposed to isn’t just what you say about your brand, but what friends, relatives, peers and other media streams think of you… which people are more likely to believe over what you say about yourself. Customers also respond better to targeted relevant messaging and offers personalised to their preferences.
Customer relationships
Digital marketing and the various media streams are hugely important. You need to be able to communicate with your customers where, when and how they are most susceptible to your message. To enable you to be successful at doing this you need an understand the customers preferences and expectations via the Web, social media, mobile, direct mail and point of sale streams. We are able to use this information to gain an insight into consumer preferences, then in turn produce relevant and engaging customer experiences that will result in a greater return on investment.
What is SEO?
Having a great looking website is just the start of your digital journey. Search Engine Optimisation or SEO is the process of getting your website traffic the natural search results on search engines such as Google. Who wants a website which no-one visits? To optimise your website and make sure you’re not missing out on potential enquiries we go through a number of stages. First of all, making sure your website is technically sound and has great quality, keyword rich content that appeals to both visitors and search engines. We build a network of links back to your main domain attracting new visitors and increasing domain authority. We use the latest industry tools to track and analyse the performance of your campaign and your competitors. Every month we provide a monthly report showing key metrics demonstrating how effective our SEO campaign is.
